See Google from any city or country
Search Google the way a person in another country, city and language would: non-personalized, with the exact location Google uses for local results. Free, instant and unlimited, no VPN needed.
Your searches
Stored in this browser only.
Searches you open or copy appear here.
Type your keyword
Enter the search query and choose Google or Bing.
Pick country, city and language
Choose where the searcher is and which language they use. Optionally limit the results to pages in that language or from that country.
Open the results
The localized search opens in a new tab in your own browser. Copy the URL to share it, or save it for later.
Frequently asked questions
How does Google search by location work?
The tool builds a Google search URL with the gl (country), hl (language) and uule (exact location) parameters, the same signals Google uses to localize results. It opens in your browser, so you see the real results page, not a copy.
What is the uule parameter?
uule is an encoded location that tells Google where the searcher is. It holds the canonical name of a city or region, such as "Berlin,Berlin,Germany". With it, Google shows the local pack, maps and organic results for that place.
Do I need a VPN to see results from another country?
No. The country, language and location parameters are enough for most searches. Google may still use your IP address for a few features, but the organic and local results follow the location you choose.
Why are the results not personalized?
Every URL includes pws=0, which turns off personalization based on your search history, and nfpr=1, which stops Google from auto-correcting your query. That is much closer to what a new searcher sees.
Is it free? Are there limits?
Yes, it's completely free and unlimited. Nothing is fetched on our side: the search runs in your own browser. If Google shows a captcha after many searches, wait a little or sign in to Google.
Can I check rankings in many cities automatically?
Yes. With a serp.ac account you can track your keywords daily in any country or city, on desktop and mobile, with competitors and AI Overviews. The Direct search page in the app also keeps your recent and saved searches.