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Google Search Console
Connect Google Search Console with read-only access to see real clicks, impressions, CTR and position, and track your best queries in one click.
The Search Console module brings your real Google search data into serp.ac: how many clicks and impressions your site got, your click-through rate and your average position, plus the queries people actually used to find you. Unlike rank tracking, which checks positions for keywords you choose, Search Console shows what Google measured for your whole site.
It's useful for anyone who wants their Google data next to their rankings, and especially for finding queries you already get impressions for but aren't tracking yet. You'll find it under Project → Search Console.
How it works
- Read-only access. serp.ac connects through Google's own sign-in (OAuth) and asks only for the read-only Search Console permission (
webmasters.readonly). It can read your search performance data but can't change anything in your Search Console account. - One property per project. Each serp.ac project connects to one Search Console property. After you connect, serp.ac tries to pick the property that matches your project domain automatically: a Domain property first, then an https or http URL-prefix property (with or without
www). - Data that's imported. Daily clicks and impressions for the last 90 days, and your top 250 queries for the last 28 days. The data ends yesterday.
- Updated daily. serp.ac re-syncs each connected property about once a day. You can also click Sync now at any time.
Step by step
- Open your project and go to Search Console in the sidebar (or use this link).
- Click Connect Google Search Console. You need edit access to the project.
- Sign in with the Google account that has access to your site in Search Console, and allow the read-only access serp.ac asks for.
- You're sent back to serp.ac with the message "Google Search Console connected." If a matching property was found, the first import runs straight away.
- If no property was picked automatically, choose one under Choose a Search Console property and click Use this property. A Domain property covers every subdomain and both http and https; a URL prefix property covers only that exact address.
- Review the four totals at the top, the Clicks and Impressions charts, and the Top queries table.
- In Top queries, click Track next to any query to add it to rank tracking.
- Use the All, Tracked and Not tracked filters to find promising queries you aren't tracking yet.
What the numbers mean
| Metric | Meaning |
|---|---|
| Clicks (28 days) | How many times people clicked through to your site from Google search in the last 28 days. |
| Impressions (28 days) | How many times your site appeared in Google search results in the last 28 days. |
| Average CTR | Click-through rate: clicks divided by impressions. |
| Average position | Your average position in Google results, weighted by impressions (the way Search Console calculates it). Lower is better. |
Each total is compared with the previous 28 days. The CTR change is shown in percentage points, and for average position a drop is good news, because it means you moved up.
The Clicks and Impressions charts show the last 90 days, day by day.
In Top queries (last 28 days), each query shows its clicks, impressions, CTR and GSC position — Google's average position for that query. If you already track the query, Our rank shows the latest position from serp.ac's rank tracking, and the row is marked Tracked.
Why can GSC position and Our rank differ? Search Console averages your position across every search, device and location over 28 days. Rank tracking checks one specific search (one location and device) at a time. Both are correct; they measure different things.
Tips
- Look through Not tracked queries with plenty of impressions but a position between roughly 5 and 20 — those are often the easiest wins, and worth tracking.
- Clicking Track adds the query as a desktop keyword for your project's country. It counts toward your plan's keyword limit, and if you're at the limit you'll see the error right next to the button.
- If you connected the wrong property, click Change property and pick another one. Switching properties deletes the data imported from the old one and imports the new one.
- New properties can take a few days to collect data in Search Console, so an empty page right after verifying your site is normal.
FAQ
Can serp.ac change anything in my Search Console account?
No. serp.ac only requests the read-only Search Console scope (webmasters.readonly). It can read search performance data and the list of your properties, nothing more.
How often is the data updated?
About once a day, automatically. You can click Sync now to refresh it immediately. The data runs up to yesterday, and Google may still update the most recent days, so they can change slightly on the next sync.
Why don't I see my site in the property list?
The list shows only properties that the connected Google account has verified access to. Verify your site in Search Console, or click Reconnect Google and sign in with a different Google account that has access.
What does "Google didn't return offline access" mean?
Google sometimes doesn't hand over the long-lived access serp.ac needs to sync daily. Remove serp.ac from your Google account's third-party access (in your Google account's security settings), then connect again.
How do I disconnect Search Console?
Click Disconnect and confirm. This removes the connection and deletes all Search Console data imported for that project. Keywords you added with Track stay in rank tracking. To revoke the permission on Google's side as well, remove serp.ac from your Google account's third-party access.
Can viewers connect Search Console?
No. Only team members with edit access can connect, change the property, sync or disconnect. Viewers can see the data once it's connected.