serp.ac vs SE Ranking
SE Ranking is a full SEO suite with rank tracking, research, audits and GEO tracking. Here's how it compares with serp.ac, and when each one is the better fit.
The short answer
SE Ranking is the broader SEO suite: keyword and backlink research, website audits, integrations, and daily GEO tracking of 100 prompts on Core. If you need a research database, it's the stronger choice.
serp.ac is narrower but goes deeper where SE Ranking stops: purchased-link management with payment and renewal tracking, a built-in Google indexer, a “why not visible” AI diagnosis, and named engines including Claude and Gemini — from $39/month.
Features: serp.ac vs SE Ranking
“Not listed” means their pricing or product page doesn't mention it — it may still exist.
| Feature | serp.ac | SE Ranking |
|---|---|---|
| AI visibility | ||
| AI engines for prompt tracking | ChatGPT, Perplexity, Google AI Mode, Gemini and Claude — any 3–5 by plan | 5 LLMs (the pricing page names ChatGPT and AI Mode) |
| How often AI answers are re-checked | Weekly (every 2 weeks on Starter) | Daily |
| Citations / sources in AI answers | ||
| Share of voice vs. competitors | ||
| “Why am I not visible?” diagnosis | Not listed | |
| Google AI Overview citations | With every daily rank check | With the AI Search add-on |
| Google rankings & SEO | ||
| Daily Google rank tracking | 100–1,000 keywords, top 100, any location | 2,000–5,000 keywords, daily |
| Keyword research database | Volume & difficulty lookups only | Yes, unlimited keyword research |
| Site audit | ||
| Links & indexing | ||
| Purchased-link management (price, payments, renewals, vendors) | ||
| Deindex alerts for purchased links | ||
| Built-in Google indexer | 100–2,000 URLs / month | |
| Team & access | ||
| API | ||
| Team seats | 1–25 by plan | 1 manager seat on Core |
| Free trial | 7 days (card required) | 14 days |
Price at comparable usage
Each row is the usage of one serp.ac plan, priced on SE Ranking with the cheapest plan and add-ons that cover it. Red lines are what that SE Ranking plan can't do for this usage.
- Perplexity not listed
- Perplexity not listed
- Gemini not listed
- Claude not listed
- Perplexity not listed
- Gemini not listed
- Claude not listed
Prices as listed on — check their site for current pricing: SE Ranking pricing.
- SE Ranking: plans include 5 LLMs, but the pricing page only names ChatGPT and Google AI Mode, so other engines show as "not listed".
- serp.ac engines are picked in this order when a plan has fewer than 5: ChatGPT, Perplexity, Google AI Mode, Gemini, Claude. You can choose any of them in the app.
When to choose SE Ranking
- You need keyword research with search volumes, competitor and backlink research in the same tool — SE Ranking's databases go far beyond serp.ac's volume lookups.
- You want GEO prompts checked daily (serp.ac re-checks weekly (every 2 weeks on starter)).
- You track many keywords: Core includes 2,000 daily keywords and Growth 5,000.
- You rely on Looker Studio, GA4 or Matomo integrations, or white-label reporting through their Agency Pack.
Why teams switch to serp.ac
- Engines you can name and choose: ChatGPT, Perplexity, Google AI Mode, Gemini and Claude.
- A “why am I not visible?” diagnosis per prompt, not only a visibility score.
- Team seats included (1–25 by plan) instead of one manager seat on Core.
- Purchased-link management: log the price, payment date and vendor of every link you buy, get renewal reminders, and alerts when a link is lost, turns nofollow or its page is deindexed.
- A built-in Google indexer (100–2,000 URLs a month by plan) and bulk index checks, next to the links and pages you track.
- Alerts where your team already is: Telegram, Slack, Discord and email — plus a public API and a Chrome extension.
serp.ac vs SE Ranking: FAQ
Does SE Ranking track AI visibility?
Yes. SE Ranking's Core plan lists 100 daily GEO prompts across 5 LLMs, and a separate AI Search add-on starts at $89/month for 200 prompts. The pricing page names ChatGPT and Google AI Mode.
Is serp.ac cheaper than SE Ranking?
serp.ac starts at $39/month and SE Ranking's Core plan at $129. At higher volumes SE Ranking includes more keywords per dollar; use the calculator to compare your exact usage.
Does SE Ranking manage purchased links?
SE Ranking has backlink research and monitoring, but no purchased-link management with prices, payment dates, renewals, vendors and deindex alerts. That's a core serp.ac module.
Can I use both?
Yes. Some teams keep SE Ranking for research and use serp.ac for link management, indexing and AI visibility alerts.
More comparisons
Rank tracking, AI visibility on 5 engines, purchased-link management and indexing in one dashboard.
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