Honest comparison

serp.ac vs Nightwatch

Nightwatch is a rank tracker that added AI-search tracking. It's the closest match to serp.ac on this list — here's where each one is stronger.

The short answer

Nightwatch is a capable rank tracker with AI tracking on six engines, daily updates, unlimited seats, white-label reports and a 14-day trial with no card.

Pick serp.ac when rank and AI tracking are only part of the job: it adds purchased-link management, a built-in Google indexer, a “why not visible” AI diagnosis and alerts on Telegram, Slack and Discord. Nightwatch also caps AI answers per month, which matters when you track many prompts on many engines.

Features: serp.ac vs Nightwatch

“Not listed” means their pricing or product page doesn't mention it — it may still exist.

Featureserp.acNightwatch
AI visibility
AI engines for prompt trackingChatGPT, Perplexity, Google AI Mode, Gemini and Claude — any 3–5 by planChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overview
How often AI answers are re-checkedWeekly (every 2 weeks on Starter)Daily (AI answers capped per month)
Citations / sources in AI answers
Share of voice vs. competitorsNot listed
“Why am I not visible?” diagnosisNot listed
Google AI Overview citationsWith every daily rank check
Google rankings & SEO
Daily Google rank tracking100–1,000 keywords, top 100, any location500–7,500 keywords, daily
Keyword research databaseVolume & difficulty lookups onlyVolumes and keyword ideas
Site audit
Links & indexing
Purchased-link management (price, payments, renewals, vendors)
Deindex alerts for purchased links
Built-in Google indexer100–2,000 URLs / month
Team & access
API
Team seats1–25 by planUnlimited
Free trial7 days (card required)14 days, no card

Price at comparable usage

Each row is the usage of one serp.ac plan, priced on Nightwatch with the cheapest plan and add-ons that cover it. Red lines are what that Nightwatch plan can't do for this usage.

Like serp.ac Starter
25 prompts × 3 engines (ChatGPT, Perplexity, Google AI Mode), AI checks every 2 weeks · 100 Google keywords daily
serp.ac
$39/mo
Starter · AI checks every 2 weeks
Covers this usage
Nightwatch
€79/mo
Starter · AI checks daily
Covers this usage
Like serp.ac Pro
100 prompts × 5 engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Claude), AI checks weekly · 500 Google keywords daily
serp.ac
$129/mo
Pro · AI checks weekly
Covers this usage
Nightwatch
€159/mo
Professional · AI checks daily
Covers this usage
Like serp.ac Agency
250 prompts × 5 engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Claude), AI checks weekly · 1,000 Google keywords daily
serp.ac
$314/mo
Pro · AI checks weekly
Covers this usage
Nightwatch
€399/mo
Agency · AI checks daily
Covers this usage

Prices as listed on — check their site for current pricing: Nightwatch pricing.

  • Nightwatch: prices are in euros and not converted. We count one AI answer as one prompt on one engine in one run, and assume runs can be spaced to your chosen frequency.
  • serp.ac engines are picked in this order when a plan has fewer than 5: ChatGPT, Perplexity, Google AI Mode, Gemini, Claude. You can choose any of them in the app.

Price your own prompts, engines and keywords

When to choose Nightwatch

  • You want AI answers checked daily — serp.ac re-checks AI prompts weekly (every 2 weeks on starter).
  • You track thousands of keywords: Nightwatch includes 2,500 keywords on Professional and 7,500 on Agency.
  • You need unlimited team seats, white-label client reports or a trial without a card.
  • You track Google AI Overviews as a separate engine alongside the five chat assistants.

Why teams switch to serp.ac

  • No monthly cap on AI answers: your prompts run on every engine you pick, at your plan's frequency.
  • A “why am I not visible?” diagnosis that shows which pages and sources AI engines prefer over yours.
  • Billing in USD with a money-back guarantee after your first payment.
  • Purchased-link management: log the price, payment date and vendor of every link you buy, get renewal reminders, and alerts when a link is lost, turns nofollow or its page is deindexed.
  • A built-in Google indexer (100–2,000 URLs a month by plan) and bulk index checks, next to the links and pages you track.
  • Alerts where your team already is: Telegram, Slack, Discord and email — plus a public API and a Chrome extension.

serp.ac vs Nightwatch: FAQ

What's the difference between serp.ac and Nightwatch?

Both track Google rankings daily and AI answers on the major engines. serp.ac adds purchased-link management, a Google indexer and an AI visibility diagnosis; Nightwatch checks AI answers daily, includes more keywords on its larger plans and offers unlimited seats.

What are AI answers in Nightwatch's plans?

Nightwatch's plans list a monthly number of AI answers (1,500 on Starter). If one answer is one prompt on one engine, 50 prompts on one engine checked daily uses 1,500 answers a month — so more engines mean a bigger plan.

Why are Nightwatch's prices in euros?

Nightwatch lists its prices in euros. We show them as listed instead of converting them.

Can I import my keywords from Nightwatch?

Yes. Export your keyword list from Nightwatch and paste it into a serp.ac project, one keyword per line, then pick the location and device to track.

More comparisons

Track Google rankings, AI answers and your links in one place.

Rank tracking, AI visibility on 5 engines, purchased-link management and indexing in one dashboard.

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